Last week I filled out a form on the Quicken Loans website to try to get some rate and closing cost information on their mortgages. [I'm not ready to apply for a mortgage. I'm just trying to narrow down my options for when I am ready.] Completing the form almost immediately resulted in 4 boilerplate emails and a call. I ignored the call and responded to one of the emails and asked for rate and closing cost info. That resulted in 3 more emails and 2 more calls, none of which answered my question. They all said pretty much the same thing: "Let's get started on that loan." I finally sent an email to the individual at Quicken Loans who was contacting me and said no more emails or calls and reiterated that I was just looking for rates and closing costs. I then got an email telling me no mortgage company in America would give me that information without first getting some information from me. Though not the answer I wanted, I finally got a real answer to my question. If I had gotten that reply to my first email, I wouldn't have crossed Quicken Loans off my list of possibles.
Tuesday, April 10, 2007
Shutting Down Interest
In Seth Godin's post, "Shutting Down Interest", he mentions a politician going from 0 to 60 when someone shows the least bit of interest in them. Here's a mortgage company example of that:
Last week I filled out a form on the Quicken Loans website to try to get some rate and closing cost information on their mortgages. [I'm not ready to apply for a mortgage. I'm just trying to narrow down my options for when I am ready.] Completing the form almost immediately resulted in 4 boilerplate emails and a call. I ignored the call and responded to one of the emails and asked for rate and closing cost info. That resulted in 3 more emails and 2 more calls, none of which answered my question. They all said pretty much the same thing: "Let's get started on that loan." I finally sent an email to the individual at Quicken Loans who was contacting me and said no more emails or calls and reiterated that I was just looking for rates and closing costs. I then got an email telling me no mortgage company in America would give me that information without first getting some information from me. Though not the answer I wanted, I finally got a real answer to my question. If I had gotten that reply to my first email, I wouldn't have crossed Quicken Loans off my list of possibles.
Last week I filled out a form on the Quicken Loans website to try to get some rate and closing cost information on their mortgages. [I'm not ready to apply for a mortgage. I'm just trying to narrow down my options for when I am ready.] Completing the form almost immediately resulted in 4 boilerplate emails and a call. I ignored the call and responded to one of the emails and asked for rate and closing cost info. That resulted in 3 more emails and 2 more calls, none of which answered my question. They all said pretty much the same thing: "Let's get started on that loan." I finally sent an email to the individual at Quicken Loans who was contacting me and said no more emails or calls and reiterated that I was just looking for rates and closing costs. I then got an email telling me no mortgage company in America would give me that information without first getting some information from me. Though not the answer I wanted, I finally got a real answer to my question. If I had gotten that reply to my first email, I wouldn't have crossed Quicken Loans off my list of possibles.
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