A great local example of the elusive "vibe" that Seth Godin talks about today is the grocery store VG's. VG's employees are so bright, energetic and happy that it's infectious. Their enthusiasm doesn't seem like the put on kind either, the rote "Have a terrific day and thanks for shopping at VG's". Everyone seems to enjoy working there which, having worked at a few grocery stores, is not easily accomplished.
I'm going to suggest talking to their management to see if they have any ideas that might translate into banks.
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