CUs can attract Gen Y with 'Second Life' - Really?

I'll admit to not knowing how to reach the elusive Gen Y, but I know what won't work. This won't work. A credit union island in Second Life? Let's say you've taken the time to set up a Second Life account, familiarize yourself with the interface, and started exploring. What are you looking for? Personal financial information? Second Life is a virtual world and the appeal is you can create a virtual You that does all the stuff that you can't do in the real world. Talking about fees and interest rates is not the stuff of fantasy.

Update: Here's a story about ING ending their Second Life presence that helps make my case.