Personal FinanceWorks

I attended Digital Insight's National Conference last week and the big news there was Personal FinanceWorks, the first product that shows the promise of the Intuit/Digital Insight marriage. FinanceWorks is a basic, online version of Quicken and likely represents the future of online banking. I say "likely" because I think there is still a chance for online banking to go in the opposite direction and offer fewer features rather than more. Don't get me wrong, FinanceWorks looks great and a big step forward, but I think consumers would be better served by an open framework that would free their banking data from it's constraints and let it be pushed, pulled and mashed in myriad ways. I certainly like the idea of one of our members using our site to keep track of all of their finances but I don't see Gen Y bending to our will.